CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Working as an Associate Professor at the Department of Commerce, MAHE

    • Teaches students, conducts sessional and mid-term examination and sets question papers for end semester examination.
    • As a member of the Academic Review Committee, he is involved in subject evaluation and updates subjects, if necessary.
    • Is member of the Institutional Disciplinary Committee. He maintains students’ discipline and conducts enquiry on violation of policies.
    • Guides students for Summer Internship Projects.
    • Is a member of the Board of Studies for syllabus and curriculum design.

    His administrative responsibilities include:

    • Coordinator for Placements- Responsible for 100 % placements.
    • Providing training as an aid to placements.
    • Organising industrial visits.
    • Organising events, workshops, conferences, guest talks for the benefit of students.
    • Is a member of the Committee for International Collaboration.
    • Associate Head, Research & International Collaborations
    • Advisor – Placements & Academic-Industry Interface
    • Coordinator – Centre for Consultancy Training and Corporate Interface

    Research:

    • He has completed his PhD in : A Study Of The Market Strategies With Specific Reference To Udupi Brinjal’ in the year 2018
    • He is co-investigator in the social entrepreneurship project of the NSTMIS (National Science and Technology Management Information System) at the Department of Science and Technology.
    • He is also co-investigator, Lead Agency, Preparation of the Human Development Report, Planning Commission, Government of Karnataka.
    • He is a Member of Dr. T.M.A Pai cell for Social Entrepreneurship,
    • Is a coordinator for multi-disciplinary research

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Business Law Third Semester, 2012
Corporate Law Five Semester, 2012
Financial Accounting First Semester, 2013
Corporate Governance and Business Ethics Second Semester, 2013
Total Quality Management Sixth Semester, 2013
Principles of Management First Semester, 2012 & 2013

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
MBA (Master of Administration) Commerce, Accounting and Human Resources Management 2002
BCom Commerce Mangalore University 1988
Ph.D Marketing Dept of Commerce, MAHE, Manipal 2016

Experience

Institution / Organisation Designation Role Tenure
Department Research Committee Coordinator Feb 2013
Department Girls Hostels In charge September 2013
ICICI Bank 1 year

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Marketing initiatives towards sustainable Community-based Enterprises; Marketing strategies and consumer profiling; Enterprise marketing initiatives towards sustainable micro, small and medium enterprises; Leadership Skills and Managerial Effectiveness

Area of Expertise

Customer Relationship, Management Marketing and Management

Area of Research

Consumer Behaviour and Agriculture Marketing

Professional Affiliations & Contributions

Education Committee Member, Federation of Karnataka Chamber of Commerce and Industry, Advisory on the promotion of education in Karnataka, August, 2013.
Working Member, Dr. T M A Pai Chair for Social Entrepreneurship, , Promotion of social entrepreneurship through awareness programs, July, 2013.
Member, Board of Studies, Department of Commerce, , Advisory, April, 2012.

Work Experience

Organisation Role Tenure
Goa Bottling Company Ltd Customer Executive 1 years 3 months
ICICI Bank Business Banking Executive
Bajaj Capital Ltd Branch Head 4 years

Impact of entrepreneurial mindset and motivation on business performance: deciphering the effects of entrepreneurship development program (EDPs) on trainees.

2024 Shetty G, S Baliga, V Thomas Gil, M

Cogent Business & Management, 11(1), 2314733. Scopus indexed. DOI: 10.1080/23311975.2024.2314733

Impact of entrepreneurship development programs on economic aspects of trainees: Evidence from training centers in India

2022 Shetty G, S Baliga, V Gil, M. T. Dias, R. T Shenoy, S. S

African Journal of Science, Technology, Innovation and Development, 14(4), 919-935. Scopus indexed. DOI: 10.1080/20421338.2021.1917485

Marketing orientation led by consumer motivations towards agri-based products: Evidence from Udupi District in India

2020 Baliga, V Shetty, G. S

Scopus indexed. DOI: 10.17010/ijom/2020/v50/i2/150438

Branding of territorial Speciality products: A case of Udupi Mattu Gulla Brinjal

2019 Baliga, V Joshi, H

Scopus indexed. DOI: 10.17010/ijom/2019/v49/il/140601

Encompassing consumer purchase behaviour observed at the time of marketing of horticulture crops worldwide

2013 Harish Joshi Surendra Pai

International Journal of Computer Science and Management Research, 2013

Analytical study on factors determining work life balance

2011-01-11 Akshaya Rao Frency Cornelio

2011-11 Batch -5th Semester, A study has been undertaken on 78 respondents in the finance section of a leading University to understand the factors affecting work life balance. The study was undertaken using Rank order scale.

    Deccan Herald

    2013-05-02

    February 5, 2013, Vol. 14 No 36, :www.deccanherald.com

    The Hindu

    2013-05-02

    Tuesday, February 5, 2013, ISSN 0971-751X Vol. 136 No 31, <a href="mailto:www.thehindu.com">www.thehindu.com</a>

    Udayavani- Kannada daily

    2103-20-08

    Tuesday, August 20, 2013, <a href="mailto:www.udayavani.com">www.udayavani.com</a>