Dr. Varsha P S

Assistant Professor - Senior Scale

Dr.Varsha is a Assistant Professor - Senior Scale in Department of Commerce, MAHE. Her research interest is more in to cutting edge technologies like AI, blockchain, metaverse in Information sytems, analytics, data science, digital transformation. She has published the articles in very reputed journals in ABDC A, ABS and Impact Factor Q1) like Global Journal of Flexible Systems Management, Journal of Global Information Management, International Journal of Information Management Data Insights, Journal of Knowledge Management, Journal of Social Eneterpreneurship . She is also an reviewer of Q1 Journals. She is a globe trotter and intersted about the fitness and nature photography

Department of Commerce-Bengaluru

Qualification: B.Sc, MBA, Phd.

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Faculty

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Predictive Analytics, Data Visualisation, Applications of Business Analytics, Essentials of Business Analytics, Brand Management, Digital Marketing Strategies, Consumer Behaviour
HR Analytics, Social Media Marketing, Integrated Marketing Communication, Consumer Behaviour , Brand Management
Marketing Management, Brand Mangagement,Consumer Behavior, International Marketing

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
Phd Management Visvesvaraya Technological University (VTU) 2020
MBA Marketing SSIMS,Bangalore University 2005
B.Sc Computer Science SSCW,Bangalore University 2000

Experience

Institution / Organisation Designation Role Tenure
Presidency University Assistant Professor Teaching, Research 2 years, 11 months
Cambridge Institute of Technology Assistant Professor Teaching, Research 2 years, 3 months
Alliance University Assistant Professor Teaching, Research 1 year , 5 months

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

INFORMATION SYSTEMS, BUSINESS ANALYTICS

How to Undertake an Impactful Literature Review:Understanding Review Approaches and Guidelines for High-impact Systematic Literature Reviews

18.02.2024 SLR, Literature review Varsha P S, Chakraborty, A., & Kar, A. K. (2024).

This  article describes about the how to conduct systematic literature review 

Unravelling the impact of generative artificial intelligence (GAI) in industrial applications: A review of scientific and grey literature

28.09.2023 AI, GAI, LLM, IS Kar, A. K., Varsha, P. S., & Rajan, S.

This  article describes usage of GAI and large language models in industrial applications 

How can we manage biases in artificial intelligence systems–A systematic literature review

13.02.2023 AI, Biases Varsha P S

This article emphasis the AI biases in the firms

Unravelling the techno-functional building blocks of metaverse ecosystems–A review and research agenda

31.03.2023 AI, Blockchain, Metaverse Kar, A. K., & Varsha, P. S

This article emphasis the  AI and Blockchain in the Metverse to bring the significant impact on firms 

Embracing data driven analytics in human resource management to measure the organization performance

20.06.2023 DDA, HRM, Big Data, Visulisation Varsha PS, Nithya Shree

This article narrates about the how big data impact on firms 

Descriptive Analytics and Data visulisation in E-commerce

20.06.2023 E-commerce, descriptive analytics, visualisation Varsha P S, Anjan Karan

This article discuss about to role of descriptive analytics in e-commerce 

The role of knowledge management in the tourism sector: a synthesis and way forward.

02.07.2022 KM, Tourism, Hospitality, SLR Anand, A., Shantakumar, V. P., Muskat, B., Singh, S. K., Dumazert, J. P., & Riahi, Y.

This article explains about the role KM in toursim sectors 

The Impact of Artificial Intelligence on Branding : A Bibliometric Analysis (1982-2019)

30.04.2021 AI, Brand, Chatbot Varsha, P. S., Akter, S., Kumar, A., Gochhait, S., & Patagundi, B.

This article summarises the role of AI in brands 

The rise of the social business in emerging economies: A new paradigm of development

01.09.2020 Social business, Social enterpreneurship Akter, S., Jamal, N., Ashraf, M. M., McCarthy, G., & Varsha, P. S

This article discuss about the importance of social business in global markets