Dr. Archana Nayak Kini

Course Coordinator - Management

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

    Dr. Archana Nayak Kini is an Assistant Professor at the Directorate of Online Education, MAHE, Manipal.  She has over 10 years of Corporate, 4 years of doctoral research and about a year of teaching experience in management education. 

    She is a deeply driven creative marketing professional and a researcher with a track record in providing project management, integrated B2B and digital marketing strategies, branding, advertising, IT, CRM, market research and business intelligence for global and domestic clients spanning diverse industries. She has taught subjects such as Marketing Analytics and Culture and Context in Business and is currently teaching Marketing Management and Digital Marketing in the area of Marketing and Business Management. 

    • Teaching & Content Development. 

    • Coordination with campus faculty members 

    • Monitoring the quality of webinars 

    • Creation of assignment/question papers/banks and learner assessment 

    • Handling student queries (LMS/Email)

    • Project mentoring & evaluation/ Valuation of ETE (End Term Exam) papers

    • Support director in development of new courses in IT domain. 

    • Research in domain of expertise, research papers in conferences/indexed journals 

SUBJECTS CURRENTLY TEACHING

Subject Semester / Year
Marketing Management II Term
Digital Marketing III Term

ACADEMIC QUALIFICATIONS

Degree Specialisation Institute Year of passing
PHD Marketing Manipal institute of Management 2022
Post Graduate Diploma in Management (PGDM) Marketing T. A. Pai Management Institute 2007
Bachelor of Engineering Electronics & Communications Manipal Institute of Technology 2004

Experience

Institution / Organisation Designation Role Tenure
Directorate of Online Education Assistant Professor Since 16th October 2023
TAPMI IPM program Visiting Faculty 3 months
Department of Commerce Visiting Faculty 4 months
Manipal Institute of Management (MIM) Research Scholar 4 years
Manipal Digital Network Ltd (part of Udayavani) The Manipal Group Head– Digital Media  Manager – Digital Marketing 3.4 years
MAHE Co-ordinator for SAP (University of Miami) 8 months
Callidus Cloud, an SAP company Enterprise Marketing Manager 3.9 years
Infosys Technologies Ltd Associate Consultant - CRM 1.2 years

AREAS OF INTEREST, EXPERTISE AND RESEARCH

Area of Interest

Marketing, IT for Business, E-commerce, Digital Media and Marketing, Technology enabled services, Branding, Research Methodologies

Area of Expertise

Digital Media and Marketing, E-commerce strategies

Area of Research

Management – Marketing, Customer Engagement Behaviour, Interdisciplinary research in marketing and technology

An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India

May 2022

https://f1000research.com/articles/11-27/v2 https://doi.org/10.12688/f1000research.74928.2 Scopus (Q1)

A framework for customer engagement behaviour in the financial services industry: a critical review of evidence

June 2022

Scopus (Q2)

Customer empowerment and engagement behaviours influencing value for FinTech customers: An empirical study from India

May 2023 Organizations & Markets in emerging economies

https://www.journals.vu.lt/omee/article/view/26414 Scopus (Q2)