CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Teaching & Content Development.
Coordination with campus faculty members
Monitoring the quality of webinars
Creation of assignment/question papers/banks and learner assessment
Handling student queries (LMS/Email)
Project mentoring & evaluation/ Valuation of ETE (End Term Exam) papers
Support director in development of new courses in IT domain.
Research in domain of expertise, research papers in conferences/indexed journals
Dr. Archana Nayak Kini is an Assistant Professor at the Directorate of Online Education, MAHE, Manipal. She has over 10 years of Corporate, 4 years of doctoral research and about a year of teaching experience in management education.
She is a deeply driven creative marketing professional and a researcher with a track record in providing project management, integrated B2B and digital marketing strategies, branding, advertising, IT, CRM, market research and business intelligence for global and domestic clients spanning diverse industries. She has taught subjects such as Marketing Analytics and Culture and Context in Business and is currently teaching Marketing Management and Digital Marketing in the area of Marketing and Business Management.
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Marketing Management | II Term |
| Digital Marketing | III Term |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| PHD | Marketing | Manipal institute of Management | 2022 |
| Post Graduate Diploma in Management (PGDM) | Marketing | T. A. Pai Management Institute | 2007 |
| Bachelor of Engineering | Electronics & Communications | Manipal Institute of Technology | 2004 |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| Directorate of Online Education | Assistant Professor | Since 16th October 2023 | |
| TAPMI IPM program | Visiting Faculty | 3 months | |
| Department of Commerce | Visiting Faculty | 4 months | |
| Manipal Institute of Management (MIM) | Research Scholar | 4 years | |
| Manipal Digital Network Ltd (part of Udayavani) The Manipal Group | Head– Digital Media Manager – Digital Marketing | 3.4 years | |
| MAHE | Co-ordinator for SAP (University of Miami) | 8 months | |
| Callidus Cloud, an SAP company | Enterprise Marketing Manager | 3.9 years | |
| Infosys Technologies Ltd | Associate Consultant - CRM | 1.2 years |
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Marketing, IT for Business, E-commerce, Digital Media and Marketing, Technology enabled services, Branding, Research Methodologies
Area of Expertise
Digital Media and Marketing, E-commerce strategies
Area of Research
Management – Marketing, Customer Engagement Behaviour, Interdisciplinary research in marketing and technology
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
May 2022
https://f1000research.com/articles/11-27/v2 https://doi.org/10.12688/f1000research.74928.2 Scopus (Q1)
A framework for customer engagement behaviour in the financial services industry: a critical review of evidence
June 2022
Scopus (Q2)
Customer empowerment and engagement behaviours influencing value for FinTech customers: An empirical study from India
May 2023 Organizations & Markets in emerging economies
https://www.journals.vu.lt/omee/article/view/26414 Scopus (Q2)