Dr A C Balaji
Associate Professor & HOD - Animation
Manipal Institute of Communication
Qualification: Autodesk Certified Instructor Maya & 3ds Max Professional
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Institutional Innovation Council Members
- Entrepreneurship Cell
- Coursera Online Program
- Learning Management System
- Institutional website Publisher
- Disciplinary & Anti Ragging
Head of Department - Animation | Associate Professor, in the Manipal Institute of Communication, Manipal Academy of Higher Education, Manipal.
Coordinator
SUBJECTS CURRENTLY TEACHING
| Subject | Semester / Year |
|---|---|
| Interaction Design | II |
| 3D Surface Shading | III |
| Mini Project | III |
| Project Management | III |
| 3D Lighting & Rendering | IV |
| 3D Short Film | IV |
| Specialization in 3D Lighting | V |
| Specialization in 3D Texturing | V |
| Introduction to Animation & Graphic Design | I - MA Media & Communication |
| 3D Modeling & Texturing | IV - MA Media & Communication |
ACADEMIC QUALIFICATIONS
| Degree | Specialisation | Institute | Year of passing |
|---|---|---|---|
| Certificate in Graphic Design | Graphic Design | California Institute of the Arts | |
| Architectural Lighting Design | Lighting | JS Institute of Design | |
| Lighting your Shot | Lighting | Animation Mentor, California, USA | |
| PGDMT | Multimedia | Madurai Kamaraj University | |
| MA Journalism and Mass Communication | Graphics & Mass Communication | Madurai Kamaraj University | |
| MBA | Human Resource Management | Madurai Kamaraj University | |
| B.Com | Commerce | Madras University | |
| Certified Professional Maya 2022 | Maya | Autodesk, Canada | |
| Certified Professional 3DS Max 2022 | 3DS Max | Autodesk, Canada | |
| Interactive 3D Graphics | 3D Graphics | Udacity, California, USA | |
| Creation of Artifacts in Society | Design | University of Pennsylvania, USA | |
| Introduction to Light, Color & Life | Lighting | KAIST- Korea Advanced Institute of Science and Technology, KOREA | |
| The Future Of Storytelling | Storytelling | University of Applied Sciences Potsdam, Germany | |
| Developing an animation Project | Animation | National Institute of Design [NID], Bangalore | |
| Character Development and Character Design | Animation | National Institute of Design [NID], Bangalore | |
| Expanded Animation | Animation | National Institute of Design [NID], Bangalore | |
| Fundamentals of Animation Movement | Animation | National Institute of Design [NID], Bangalore |
Experience
| Institution / Organisation | Designation | Role | Tenure |
|---|---|---|---|
| MIC- Manipal Academy of Higher Education | Associate Professor | Head of Department | 2007 - till date |
| School of Audio Engineering | National Head - Media Technologies | Program Head | 2004- 2007 |
| Digikore Studios | Animation Consultant | 3D Artist | 2003-2004 |
Case Study: Indian Superhero Chotta Bheem As A Character and A Brand
Character Design | Character Branding Dr A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education
This research seeks to analyze Indian television animated superhero character, “Chotta Bheem” as a character and a brand. This study will analyze the character in terms of his appearance, body type, shape, size and color and evaluate the character’s appeal as a brand.
Indian Animated Characters Vs the Global Characters: A Perceptual Study Among the School Children in Udupi
Character Design | Character Branding | Licensing & Merchandising Dr A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education
Indian animated characters are gaining popularity among children, and this research tries to focus its attention on the challenges of Indian animated superhero characters face against the global characters, particularly while licensing, merchandising and endorsing products.
Indian Super Hero Chotta Bheem Legacy reviewed: A Study on Character Branding, Licensing & Merchandising
Character Design | Character Branding | Licensing & Merchandising Dr A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education
This Research seeks to review the legacy of India’s most successful and celebrated television animated superhero character, “Chotta Bheem” and to analyze character branding, licensing & merchandising. The progress of Chotta Bheem from a cartoon character to a compelling brand endorsing various products.
An Analysis of the Evolution of Animated Characters on Indian Televisions
Indian Super Hero Chotta Bheem Legacy reviewed: A Study on Character Branding, Licensing & Merchandising Dr A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education
Analysis on the Character Design of Asian Indian Cartoon Character Chhota Bheem
Character Design | Character Branding | Licensing & Merchandising Dr A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education
http://indianjournalofmarketing.com/index.php/ijom/article/view/149771 Chhota Bheem is the top-selling animation property in India, including the South Asian markets. Out of Green Gold Animation Studio's Chhota Bheem franchises, Super Bheem, Mighty Little Bheem, and Baby Bheem are the popular spin-offs.
A Qualitative Analysis Of The Indian Television Cartoon Shows Among Young Parents
Character Design | Character Branding | Licensing & Merchandising Dr A C Balaji - Manipal Institute of Communication, Manipal Academy of Higher Education
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Computer Graphics | Animation | Design | UX/UI | Interface Design | Motion Design | Web Design | Graphic Design
Area of Expertise
CG Lighting | Look Development | Surface & Shading
Area of Research
Character Design | Character Branding | Merchandising | Character Licensing | Television Cartoon Shows
Professional Affiliations & Contributions
- Jury for FICCI BAF Awards 2007, 2008, 2010, 2011, 2013, 2014, 2018, 2019, 2020 Best Animated Frames Award
- Jury for FICCI BAF Awards 2015, Animated Film [Direct to DVD (Home Video) / Telefilms] Best Animated Frames Award
- Jury for FICCI BAF Awards 2016, Animated TV Episode
- Golden Pixels Excellence Award 2020 by the Academic Council of MCE Society's P.A.Inamdar Foundations. Honouring creative talents and recognizing outstanding contribution to Indian AVGC Industry in the area of Education
- Academic Excellence Award 2013 from Manipal Global Educational Services, Bangalore
- Presented 3 Days Autodesk Certification Workshop in ACA PACIFIC TECHNOLOGY (S) PTE LTD, SINGAPORE
- Member, Mysore University – Board of Studies “Arts & Animation” Program
- Advisory Panel Member, Jain University – Board of Studies “Animation” Program
- Professional Member, Association for Computing Machinery
- Designed Animation Courses for Dibrugarh University
- Expert Panel Member - Odisa Open University
Study on the influence of Landscape Photography in Kerala Trorism
Landscape Photography Vishnu Prasad
Study on usage of photographs by online hospitality company OYO Rooms and its influence on Consumers
Interior Photography Pradyumna CJ
Study of Client Preference in Wedding Photography
Wedding Photography Vikenth Muralidharan
Study on the usage of Cab Apps: A Comparative study between Ola and Uber
Apps, Online media, Technology Sayanjita Dey
A Study on Film Music consumption patterns among young adults in Manipal & Mangalore
Online Streaming Apps, FM Music Channel Shefali Maroli
Semiotic Analysis of the Film Noir Elements of the Movie " Satya"
Film, Film History, Noir Style Karan Negi
The Impact of Suggestions on User Experience in Music Streaming Apps: A comparative study of the algorithms that generate song suggestions
Apps. AI GauthamSivakumar
A Study on consumer’s perception of app based online food services: Swiggy and Zomato
Apps, Online Services Mehak Anees
A Study on Youths’ Engagement With Gaming Culture
Gaming Culture Ashish Panda
Ott (Tv) Shows: Calling Out Or Reinforcing Stereotypes?
OTT Shows; Stereotypes Anupama Varma
Studio Visit
2016-26-02
Studio Vist to Manipal Digital Systems, Manipal Studio visit was carried out at Manipal Digital Systems – part of “The Manipal Group”, on 26th Feb, 2016, especially for semester four student of B.Sc. Animation. The main objective behind the visit was to make student aware about how various real-time projects carried out in studio in terms of Print, Image Manipulation, Web designing, 3D Animation, Mobile App development, Augmented Reality etc. And prepare them for their final portfolio preparation.