MA in Media and Communication

Overview:

The flagship MAMC program is an intensive learning path with two goals: one, to prepare students keen on entering the media industry to master the skills to become an expert media professional and communication executive and, two, to aid students keen on research and doctoral studies to strengthen their conceptual underpinnings in media and communication studies research.

The program focuses on industry-relevant subjects such as Digital Marketing, Corporate Communication, Advertising, Public Relations, Event Management, Media Analytics and AI, Radio & Podcast Production, TV Production, Digital News, Print Journalism, Entertainment Content Production, and Media Research.

Program Structure:

This program is spread over four semesters or two years, with an immersive industry internship at the end of the second semester and a thesis/dissertation submission at the end of the third semester. 

Specializations details:

Communication Management: The specialization prepares the students for the corporate world using a combination of classroom teaching, industry interactions, and live projects in brand planning, digital marketing, corporate communication, and event management. The flagship events such as Namma Angadi and Namma Santhe effectively blend student engagement and hands-on learning.

Broadcast Media:  The specialization blends theory and practical approach with subjects like television news and studio production, radio news and production, and a project - production and screening of a documentary /short film. The state-of-the-art sound and television studio as well as the MAC labs ensure an applied learning experience preparing the students for a career both behind as well as in front of the camera.

Print and New Media: The specialization enables students to work in diverse media ecosystems as journalists, analysts & communicators with subjects such as online journalism and social media, data and investigative journalism, and health communication with a hands-on project in magazine or specialized reporting.

Graphics and Animation: The specialization focuses on animation for multimedia and the web with a project on profile building that augments the portfolio of aspiring designers. It enables the students to build their skill set in website design and 3D character animation. 

Film Studies: The specialization prepares the students to build a career in film art and aesthetics as film critics, film researchers, and academics with subjects like film appreciation, techniques of editing, and a project on short filmmaking.

Program Fee, Hostel Fee & Refund Policy

Internships and Placements

MIC’s MAMC program has been highly successful in securing internships and placements for our students in leading media companies such as Thomson Reuters, Viacom, BBC, The Hindu, The Indian Express, Radio Mirchi, Radio City, Zee TV, Aaj Tak, Republic TV, CNBC Network 18, Kuku FM, Pocket FM, TAFE, Adfactors, Social Panga, Social Beat, MSL, CapitaLand, Vedanta, Adsyndicate, Accenture, Archetype, Weber Shandwick, Publicis Groupe, Google, Amazon, Zomato, to name a few.

Over the years, the institute has developed strong partnerships with leading media industries and media associations such as ASCII (Advertising Standards Council of India) and PRCAI (Public Relations Consultants Association of India).

Student Exchange Program

The master’s students at MIC can opt for a semester-abroad program based on eligibility criteria, in the following international universities.

·         IEHCS, Belgium

·         Technische Hochschule Nuremberg George Simon Ohm, Germany

·         Volda University College, Norway

·         Audencia Business School, France

·         Aarhus University, Denmark

·         EICAR, France

·         Hogeschool Utrecht, Utrecht University of Applied Sciences, The Netherlands

·         Hanze University of Applied Sciences, Groningen, The Netherlands

·         Deakin University, Australia

·         University of Queensland, Australia

·         Queensland University Technology, Australia

Infrastructure Facility

·         State-of-the-art television studios.

·         Multicamera production with PCR facility.

·         HD Photography cameras

·         Professional Studio Lights.

·         Digital audio workstation featured with audio recording and editing facility.

·         On-air community radio.

·         Non-linear editing suites with Mac and Windows Platforms.

·         Licensed Design, and Post-production software.

·         Access to an online digital library with journals and publications.

Hostels and Sports Facilities