International conference presentation at IACMR 2019, Madrid

International conference presentation at the 68th ICA conference held at Prague, Czech Republic.

Paper presentation at ICA - Regional 2017, Mumbai

Paper presentation at the international conference, SEARCH Conference, Malaysia

Paper presentation at ICMC, MICA, Ahmedabad.

Paper presentation at International Conference of Media And Communication (ICMAC) 2016, Symbiosis, Pune.

Paper presentation at the international conference, ICCMTD-2015, Dubai

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Physicians who are primary care providers in rural communities form an essential stakeholder group in rural mobile health (mHealth) delivery. This exploratory study was conducted in the Udupi district of Karnataka, India. The purpose of this study was to examine the perceptions of rural medical officers (MOs) (rural physicians) regarding the benefits and challenges of mobile phone use by community health workers (CHWs).

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This study examined the use of mobile phones for health-related purposes from the perspective of rural people of Karnataka. The focus of the study was on their use of mobile phones to seek medical assistance, health information, and services. The study also sought to understand the barriers and challenges faced by the rural folk in accessing health-related services, information, and assistance through mobile phones. A qualitative research approach using in-depth interviews as a data collection tool was applied.

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This paper is based on a study that attempts to check on how much cyberbullying exists in the Chennai scenario and how much cyberbullying happens through mobile phones. The study also attempts to find out the most prevalent form of cyberbullying among these children and the reasons why these kids either become a victim or bullies in cyberspace.

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Media plays an important role in the reconstruction of cultural identities of the diaspora and helps negotiate a borderline existence between the home country and the host country. The diasporic identity is constructed through the use of media and the identity that they carried with them to the new host country. The polarities of the physical connection to the place that they currently stay in and the cultural bond that they share with their native nation constantly tug at them. Media helps in maintaining the constancy in the diasporic identity. Accessibility of ethnic media is a way of maintaining the traditional links with their homeland as it serves as a symbolic bond connecting their cultures to their places of origin which is partly imagined and partly experienced. They form communities to revive memories of the past and strive to achieve closure to their floating lives through their media practices.

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Indian cinema has been a mirror to the multidimensional nature of the subcontinent, be it in its portrayal of Indian culture, society, castes, classes, politics, art, or religion. Movies like Bombay depict the trauma of an inter-religious love and marriage of a young Hindu man and a beautiful Muslim woman, and their ultimate triumph, amidst a communal riot. Muslim terrorism was depicted in movies like Roja, Mission Kashmir, Maachis and others, with Kashmir and the Indo-Pakistan conflict as the theme. Minorities especially Muslims, as spies, traitors, or smugglers, has been a common theme in commercial cinema. This paper attempts to examine the representation of a minority community— the Muslims- in Indian cinema post 9/11. The paper presents a content analysis of the films New York, Anwar, and Vishwaroopam. Predominantly, so far, the representation of this minority community in Indian cinema has remained within the dominant discourse, even in its stereotyping.

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Today companies across the world are adopting and adapting social media as a strategic tool to attain a variety of business goals, be it consumer relations, corporate communications, public relations, marketing, internal communications, customer research, etc. Social media has not only enabled public relations and corporate communication personnel to communicate directly with all stakeholders, but has also changed the ways in which corporates interact with media, which holds a significant hold on public opinion. Researchers in this area have come up with viable models to help organizations to infuse social media as a strategic tool for their marketing or PR purposes. This paper is an overview on the impact of social media in the field of public relations and corporate communications.

Motherhood in Colonial India appears as a complex juxtaposition of the familial, the cultural, the social, and the political. Generally, the ideology of motherhood is defined from a patriarchal standpoint that deems mothering as a natural function of women and at the same time denies women the right to choose the parenting conditions. Colonial Bengal bore a similar attitude towards motherhood and mothering, and that was strengthened by colonialism which had effectively decapitated the native culture. As struggles against colonialism gained momentum, homes became a site of resistance. Naturally, women became the protectors and also a symbolic representation of a culture that was untouched by the arrival of an alien civilisation. Among the women, mothers were especially important as nationalist connotations came to be associated with motherhood in particular. This paper aims at a transgression from this norm to explore motherhood and mothering in relation to certain implicit political undercurrents while explicitly placing due importance on the domestic and familial during the colonial times. Rabindranath Tagore’s domestic novels Chokher Bali (1903) and Jogajog (1929) are chosen for this study.