Harish Bijoor inagurates marketing forum of School of Management, FLAME (Forum for Learning and Acquiring Marketing Expertise)

Branding unveiled by Harish Bijoor

Mr Harish Bijoor, the CEO of Harish Bijoor Consults Inc. inaugurated the marketing forum of School of Management, FLAME, and Forum for Learning and Acquiring Marketing Expertise. Delivering his inaugural address, Mr. Bijoor deliberated on the paradigm shift that the world of marketing is experiencing. He opined that integrity is the key idea of the world of marketing of tomorrow. He explained how the idea of branding resembles the idea of “maya”, the idea of metaphysic ability.
Dr. Lakshminarayana Rao, the Registrar Evaluation of Manipal Academy of Higher Education, presided over the inaugural function of FLAME. Dr. KVM Varambally, the Director of School of Management delivered the welcome address. Dr. Smitha Nayak compered the program and Professor Raveendra Rao delivered the vote of thanks.